Daco Bello is one of the pioneers in the dried fruit market in the fruit & vegetable section of supermarkets in France with a 25% market share and also produces a full range of baking aids for cakes and pastries. The Group’s products are distributed under the Daco Bello brand and private label (50/50) mainly in big-box food stores and via cash & carry wholesalers (Metro).
We aimed to create a leader in the dried fruit and cooking aids for pastries market and in related niche markets (condiments, etc.). The Group has always had the fundamentals to achieve sustained growth, both in its initial market and in developing new products and moving towards new markets.
We therefore revisited this strategy along the way, aiming at (i) diversifying distribution channels (including digital), (ii) integrating further upstream of the value chain (including roasting), (iii) increasing production capacities to prepare for the next growth cycle (move to the Ablis site of over 20,000 m²), and (iv) getting into organic food.
Bee Up Capital supported Daco Bello group in a period of strong growth and organization changes. Daco Bello thus organized and developed its Marketing, Industrial and Financial division to support the pace of growth and implemented an integrated ERP dedicated to the Group’s production and logistics. Bee Up Capital was particularly involved in the move to the new industrial site in Ablis (23,000m²) in April 2018 with the creation of 14 production lines.
Thanks to a targeted acquisitions policy, Daco Bello has developed new brick and mortar or digital distribution channels with the acquisition of Gula and Wildesk, strengthened its presence in supermarkets with Supernuts and developed its organic footprint with the acquisition of a minority stake in La Compagnie des Amandes.