Created by Jacques Horovitz in 1996, Châteauform’ has developed a unique concept of organising business seminars in distinguished residences where “everything is included” and it’s “just like being at home” thanks to a host, their team and chef. Châteauform’ has a different positioning from its competitors that specialize only in training.
We aimed to create a European player in the organisation of business seminars by opening and/or acquiring around 20 sites and duplicating the differentiating concept. The challenge was to quickly develop a capital-intensive business starting from a network of 3 castles in 2000.
The Bee Up Capital team supported Jacques Horovitz as a majority investor within a structuring board of management. Several drivers were used to create a European player: